Definitions-chp1
Author: SRIJAYA
1 additions to document , most recent over 4 years ago
| When | Why |
|---|---|
| Aug-28-19 | Wording change |
1 changes, most recent over 4 years ago
Definitions
- Sales Organisation :
Definition: According to American Marketing Association, “Sales organization is the planning, directing and coordinating the activities of sales force for increasing organizational efficiency.”
Paragraph 4 changes
Meaning: Sales organization is a structured framework, specifying the formal authority and responsibility among persons working in the organization. It consists of group of individuals working to achieve selling objectives to increase sales, maximizing profits, expanding market share etc. it establishes coordination among various selling activities necessary for the achievement of selling objectives
Meaning: Sales organization is a structured framework, specifying the formal authority and responsibility among persons working in the organization.
It consists of group of individuals working to achieve selling objectives to increase sales, maximizing profits, expanding market share etc. it establishes coordination among various selling activities necessary for the achievement of selling objectives
- Personal selling
Meaning: Personal selling is the oral presentation in a conversation with one or more prospects to sell by persuasion. For ex- directly face to face, through telephone or mail, etc.
Definition:
According to American marketing association (AMA)
“Personal Selling is an oral presentation in a conversation with one or more prospective purchaser for the purpose of making sales; it is the ability to persuade the people to buy goods and services at a profit to the seller and benefit to the buyer”
According to Philip Kotler, “Personal selling is a broader concept and involves oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales.”
- Salesmanship:
Definition: The American Marketing Association defined the term 'salesmanship' as “ the personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service to act favorable upon an idea that has commercial significance to the seller.
Meaning: "Salesmanship is an oral presentation in conservation with one or more prospective customers for the purpose of making sales.
- Salesman :
A man whose job involves selling or promoting commercial products, either in a shop or visiting locations to get orders.
A salesman trades services or products to buyers in exchange for compensation. He functions as the human face of a company, providing information and sometimes using persuasive techniques to influence the customer’s decision to buy.
- Advertising
According to Philip Kotler , “ Advertising is any paid form of nonpersonal presentation & promotion of ideas, goods, or services by an identified sponsor.
Meaning:
- Sales Promotion
- Marketing mix
- Public Relation
- Promotion
Added August 28, 2019 at 7:13am
by teacher V
Title: Wording change
The text below is the previous wording for paragraph 4 (click to return there).
Meaning: Sales organization is a structured framework, specifying the formal authority and responsibility among persons working in the organization. It consists of group of individuals working to achieve selling objectives to increase sales, maximizing profits, expanding market share etc. it establishes coordination among various selling activities necessary for the achievement of selling objectives
icons on the left to see existing comments.
0 General Document comments
0 Sentence and Paragraph comments
0 Image and Video comments
General Document Comments 0
THE DEFINITIONS ARE HELPFUL
New Conversation
Hide Full Comment Hide Thread Detail
WE WILL READ AND UNDERSTAND
New Conversation
Hide Full Comment
this is very useful
New Conversation
Hide Full Comment