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Master of Business Administration- MBA Semester 4


Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Define the concept of e-commerce. Briefly explain the benefits and key challenges of ecommerce.

Answer. Electronic Commerce or e-commerce is the latest concept in today’s business scenario. Broadly speaking, the e-commerce business methodology addresses the needs of organisations, retailers and consumers to reduce the costs, while improving the quality of service and increasing the speed of delivery of goods. Today, e-commerce refers to buying and selling of information, products and services through computer networks. However, in the future, it may refer to carrying out business transactions through any

Q2. List and explain the advantages of B2C Model and B2B Model.

Answer. Advantages of B2C Model

Increased profitability over costs

Globalization of business

Reduced operational costs

Improved customer service

Effective knowledge management

Q3. Briefly explain the developments that IT has driven in the banking industry.

Answer. Developments in Banking Industry

1. Electronic Payment Services - E Cheques: Banks have come up with a new technology for enabling electronic payments through e-cheques. E-cheques will largely replace the use of conventional paper cheques.

Q4. a. What are the benefits and limitations of Online Publishing?

b. Discuss the different approaches of Online Publishing.

Answer. a. Benefits of online publishing

Online publishing requires very little investment by the publisher, encouraging new writers to publish their manuscripts, articles or books.

The publishing time for accepted manuscripts is reduced as online publishing broadcasts selected work much faster than traditional publishing houses.

Online publishing provides greater flexibility to the relationship between the writer and the publisher. The changes required at both sides can be quickly implemented.

Q5. a. Elucidate the process of Electronic payment

b. Explain the different types of E-Payment Standards

Answer. a. Process of electronic payment

An electronic payment has the following parties involved in the process:

Issuer: Refers to the bank or financial institution where the buyer and the seller have their accounts.

Customer: Refers to the individual who makes a purchase and pays electronically.

Q6. Briefly explain the potential threats to online security.

Answer. Potential threats to online security

Viruses and Worms

The major threats to online security are viruses and worms. These harm data and software by either corrupting them completely or partially. Viruses and worms attach themselves to host computers and destroy important files and software needed for the proper functioning of the system. Computer viruses have been around since the 1980s as the computer programs designed to spread themselves from one file to another on a single computer. A virus might rapidly infect every application on an individual computer


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DMU Timestamp: May 24, 2016 02:30

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