Summary: The new reality for site sustainability is the need for fundraising. This overview of the Hudson Valley Writing Project’s strategy focuses on the need for ongoing discussion, cultivating university relationships, documenting programs, and identifying tools and actions. This document is written in a short, easy-to-use list form, and would be a great starting point for other sites to consider their own fundraising strategies. Site leaders might use it at a leadership retreat to spur discussions not only about funding, but also about marketing and visibility—how to make sure the university and the larger educational community know about the site, its programs, and its impact.
Original Date of Publication: February 26, 2013
I. Commit to on-going site discussion of fundraising and working meetings (about 1x per month)
II. Continue cultivating university relationships
III. Recommit to documenting, evaluating, and reporting HVWP Programs
IV. Tools & Actions:
* In our letters to members of our community, we apprised them of HVWP programs and also requested their donations. While the sum of donations has been modest, the number of small donations from TCs and non-TCs reveals that our community values their connection to our network. We anticipate being able to show potential funders that “x number/percentage” of our community gives and that should serve as a proxy that we are a generous and thriving community and that their potential donation is one of many.
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