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Digital marketing - How does advertising influence people?


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Despite the normality of advertising, marketing strategies have had to adjust to keep up with rapidly evolving digital technologies.

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People encounter advertising in almost every aspect of their lives: as they read the news, as they shop for groceries, as they chat with friends on Facebook, and as they entertain themselves with music, movies, and on the Internet.

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Digital marketing has the potential to reach millions of people with just one advertisement. Companies no longer need to disperse physical advertisements to thousands of geographical locations. Although the average consumer has grown to expect advertising on and off screen, bigger questions (and answers) about the effects of advertising on people’s opinions and behaviors are not as common.

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Dec 17
Gwendolyn Orme Gwendolyn Orme (Dec 17 2018 2:20PM) : This could be an opposing view because it talks about the positives of technology.
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May 24
Mr Muhammad Haim Mr Muhammad Haim (May 24 2021 7:13AM) : It has taken the donkey work out of marketing and only intelligent work is required.
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Jul 30
Prof. John Mickey Prof. John Mickey (Jul 30 2023 7:27AM) : I agree more

I totally agree to your thoughts. The world is changing and shifting digital so it is important for business.

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Jan 10
Dizzibooster Dizzi Booster Dizzibooster Dizzi Booster (Jan 10 2024 1:06AM) : Digital marketing shapes perceptions, triggers emotions, stimulates cognitive processes, and uses personalization to influence behavior. It can build trust and desire but also manipulate emotions and exploit vulnerabilities.
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Dec 18
Katherine MacPhail Katherine MacPhail (Dec 18 2018 12:45PM) : This could be used as an opposing view or a plus to mass advertisement.
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How can advertising affect people’s daily lives?

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Online marketing gives companies the potential to target specific consumers and reach them almost constantly. In fact, successful digital marketing often means people might not need to leave their homes to learn about, decide on, and, eventually, purchase a product. The most successful advertising should affect people’s daily lives by making them simpler. Content marketing has created the expectation that marketing can be informative, specific, and result in increased knowledge and awareness.The more accurate and informational marketing is, the less research consumers have to do on their own.

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Do we change our perception of reality due to the publicity that brands make?

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It is often said that perception is reality. When an advertisement gives a consumer new information, or alters their opinion even slightly, the brand behind that advertisement is altering that consumer’s perception of reality.Take corn syrup: as health concerns became prevalent in the U.S., the Corn Refiners Association sponsored a campaign to show corn syrup in a positive light; people who encountered those advertisements may have shifted their perceptions of the health risks of high-fructose corn syrup after watching one of those advertisements. Content marketing has enormous potential to influence the way people perceive something. Sophisticated content marketing is informative, relevant, and applicable to consumers’ specific needs and lives. More knowledge about a specific topic always has the potential to change perceptions.

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Dec 17
Gwendolyn Orme Gwendolyn Orme (Dec 17 2018 2:21PM) : This is a problem because our beliefs are swayed by technology.
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Does advertising alter our likes and preferences?

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Effective advertising may convince its audience that its product is stronger, simpler, of higher quality, or cheaper than the alternatives. Although advertising alone may not alter our likes and preferences, successful advertising has the potential to shape our preferences less directly. If an advertisement convinces a consumer to purchase a new product, that product may become a personal favorite or household item for years to come. If a successful marketing campaign convinces a skeptic to give a new reality television show a chance, they may find themselves with a new hobby.

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Does advertising affect prices?

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It is common for marketing strategies to target not only the consumer, but the competition as well. Consumers have come to expect, and then reward, transparency about prices from advertisements. If Brand A, for example, advertises its product for $99, and Brand B advertises its product without mentioning a price, potential buyers may simply assume that Brand B’s product must be more expensive—why wouldn’t they publicize their price if it wasn’t? Additionally, price transparency in advertisements may lower prices simply by alerting the competition to the details of the market. When Brand B learns that Brand A is selling their product for $99, Brand B may feel pressure to lower their prices to remain competitive.

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Dec 17
Gwendolyn Orme Gwendolyn Orme (Dec 17 2018 2:23PM) : This could be one advantage of the pervasiveness of technology.
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Because advertising is everywhere, it has the potential to affect our daily habits, our tastes and preferences, and even the way we perceive the world around us. Whether by convincing a person to change brands, inspiring a new interest or hobby, or spreading information consumers might not otherwise have, advertising wields enormous power.

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Dec 17
Gwendolyn Orme Gwendolyn Orme (Dec 17 2018 2:23PM) : This identifies the problem with the pervasiveness of technology.
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DMU Timestamp: November 09, 2018 23:10

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Apr 26
Silicon Technix Silicon Technix (Apr 26 2023 6:57AM) : Because advertising is everywhere, it has the potential to affect our daily habits, our tastes and preferences, and even the way we perceive the world around u more

Technology’s pervasiveness is identified in this statement.

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