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People encounter advertising in almost every aspect of their lives: as they read the news, as they shop for groceries, as they chat with friends on Facebook, and as they entertain themselves with music, movies, and on the Internet.
Digital marketing has the potential to reach millions of people with just one advertisement. Companies no longer need to disperse physical advertisements to thousands of geographical...
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Teenagers who talk on the phone a lot, and hold their...
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On the heels of two large Apple investors urging the company to address kids’ phone addiction, many parents may be wondering: How do I know if my child is addicted to his or her smartphone? And how can I prevent problematic overuse? There are reasons for concern. A 2016 survey from Common Sense Media found that half of teenagers felt addicted to their devices, and 78 percent checked their devices at least hourly. Seventy-two percent of teens felt pressured to respond immediately to texts, notifications and social media messaging. A 2015 Pew Research report found that 73 percent of 13- to 17-year-olds had their own smartphones or had access to one, and 24 percent said they were online “almost constantly.”
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Today, the average American checks his or her phone 47 times a day — many more if they’re younger — and spends about four hours a day staring at its screen. That’s roughly a sixth of our total time alive. Given these numbers, it makes sense that there’s an increasing sense of concern over our relationships with our phones. In January, two of Apple’s biggest shareholders wrote an open letter to Apple requesting that the company provide “more choices and tools” that can help parents set limits on their children’s phone time. In the same month, Facebook announced that it had overhauled the algorithms behind its news feed, to put more emphasis on “meaningful interactions” — i.e., posts from friends and family members, rather than brands. And February saw the launch of the Center for Humane Technology, a coalition of former tech employees who are alarmed about the impact of the technologies they helped create.