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It's time for Apple to update its controls

Author: Barry Rosenstein

Barry Rosenstein. “It’s Time for Apple to Update Its Controls.” USA Today. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=aph&AN=J0E278942112318&site=ehost-live. Accessed 4 Feb. 2020.

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Feb-04-20 response from Apple

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No one disputes that parents have the ultimate responsibility to ensure that their children use smartphones safely. And we said that precisely in our letter to Apple. That also applies to bike safety, but preschoolers' bikes still come with training wheels.

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The problem is that most experts agree that Apple's parental controls, which were introduced in 2008 before most kids had smartphones, have failed to keep pace with the research on negative outcomes.

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Mar 8
2020 Ella Kittrell 2020 Ella Kittrell (Mar 08 2020 4:33PM) : Many times, parent controls do not work, especially on teenagers. It may be beneficial for little little toddlers but teenagers know how to turn these controls off. They know how to get around Apple's controls
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Mar 8
Samuel Maxwell Samuel Maxwell (Mar 08 2020 7:07PM) : Not to mention parents may not even know how to use the controls in the first place.
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For example, Apple's controls are largely binary, meaning parents can only shut certain applications or tools on or off, vs. moderating or modifying their usage, which research suggests is a better approach. Children who engage in limited use of their smartphones have better mental health outcomes than those who do not use them at all, and even the most concerning apps such as Facebook can also have beneficial impacts in moderation.

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Mar 6
2020 Amani Badran 2020 Amani Badran (Mar 06 2020 7:41PM) : I agree that kids who spend less time on screen have better mental health.
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Mar 6
2020 Emma Wills 2020 Emma Wills (Mar 06 2020 10:24PM) : Though, 1 hour of smartphone use per day has proven to be beneficial.
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Mar 6
Michael Stokes Michael Stokes (Mar 06 2020 7:42PM) : This presents a problem in that certain apps are necessary for communication, but can be problematic to long-term mental wellness, like Snapchat, or useful for academic work, like YouTube, but can be time-consuming. Parental control should be more diverse
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Jan 10
Dr Joanne Thomson Dr Joanne Thomson (Jan 10 2024 8:49PM) : yeah it is true
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Mar 6
Megan McCoy Megan McCoy (Mar 06 2020 10:13PM) : content more

I believe with this for the most part, but I Alsop think that the content that people are seeing on their devices contributes ti the mental stability.

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Feb 4
Christopher Sloan Christopher Sloan (Feb 04 2020 10:38PM) : the author mentions research that links mental health outcomes to students who engage in limited uses of their smartphones. more

I’d like to see this research

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Mar 6
Alysa Gribben Alysa Gribben (Mar 06 2020 7:34PM) : This is because seeing social media allows you to feel alone. You only see the good things going on in people's lives and therefore you feel your life is worse in comparison. You feel left out when people post together and you are not there.
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Mar 6
2020 Tomas Young 2020 Tomas Young (Mar 06 2020 7:37PM) : The safety of our kids is the primary priority. Keeping them safe needs to be looked at by parents and companies as the focal point of their creations. more

Children who don’t use their phone as much have better mental health. Apple and other smartphone device companies need to innovate their parent controls. As kids develop, the control need to develop with them, and this action needs to be taken.

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Mar 6
Jonathan Barnhart Jonathan Barnhart (Mar 06 2020 10:21PM) : Limited Use more

I think limited use is a great tool. I have put limits of some apps like games and social media platforms. What it does is it helps me realize how much time I have spent on the app and then limit myself.

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Mar 9
Tiffany Bresnan Tiffany Bresnan (Mar 09 2020 12:40AM) : I agree with this. Children who have limited amount of screen time results in better mental health because their whole life doesn't revolve around their phones

Speaking of which, we did not focus on Facebook first because Apple (unlike Facebook) can have an equally big impact on this issue without modifying Apple's basic business model. In fact, offering better options to parents should enhance Apple's business. In order to improve tools for parents, Apple needs to partner with child development experts from the start to create options that are grounded in the research, including tailoring them to different ages.

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Mar 6
Olivia Anderson Olivia Anderson (Mar 06 2020 10:24PM) : I think this proves that we need to teach kids how to use phones in moderation, so yes there should be controls that can be set to reduce screen time.
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Mar 6
2020 Jayme Mintz 2020 Jayme Mintz (Mar 06 2020 8:49PM) : Good Point more

Partnering with experts on your subject seems like a fairly obvious practice for making a successful system. It’s odd how Apple hasn’t done this and it raises concern for how children’s development hasn’t been a significant factor in children’s safe use of the internet.

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Mar 6
2020 Emma Wills 2020 Emma Wills (Mar 06 2020 10:28PM) : I think the reason Apple did not consider implementing better parenting tools for the sake. of healthy childhood development is because they profit on smartphone addition and take advantage of human psychology especially in adolescence.

What seems especially odd about this debate is that no one disputes that there have been unintentional negative consequences for some kids from excessive smartphone usage, and not even Apple disputes that the company can help parents who want to stop this. Why anyone would not want Apple to do so is mystifying.

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Mar 9
2020 Abraham Gaucin 2020 Abraham Gaucin (Mar 09 2020 4:59AM) : Apple can help parents who want to stop their kids excessive smartphone usage.
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The good news is that Apple is a highly responsible and innovative company, and in response to the concerns we and others have raised, Apple committed this week to enhancing the optional tools offered to help parents, which should put this diversionary debate to rest.

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Mar 6
Mr Gedeon Baende Mr Gedeon Baende (Mar 06 2020 7:42PM) : Apple is taking steps to help parents with this issue. By providing the necessary tools. This shows that they are aware of the negative impacts of phones on kids.
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Mar 6
Galactic Chancellor Elliot Gleich Galactic Chancellor Elliot Gleich (Mar 06 2020 7:47PM) : If more companies were like apple we would have less issues like this, but ultimately it falls on the parents to use these technologies the companies offer to limit the cell phone use of their kids.
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Mar 6
Ellie Han Ellie Han (Mar 06 2020 10:39PM) : It is important that big corporations take responsible action for their products and take responsibility for the social change they have created and phenomenal they have caused.
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Mar 9
italia perez italia perez (Mar 09 2020 8:34AM) : Is this the responsibility of companies like Apple though? To what extent should big corporations like these take part into their consumer's lives?
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Barry Rosenstein is managing partner at Jana Partners LLC.

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(c) USA TODAY, 2018

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DMU Timestamp: February 03, 2020 23:30

Added February 04, 2020 at 4:41pm by Christopher Sloan
Title: response from Apple

Apple said it plans more "more robust" parental controls, responding to a letter from two large investors urging the tech giant to do more to combat smartphone addiction among children.

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Mar 6
Dominic Malouf Dominic Malouf (Mar 06 2020 10:23PM) : It shouldn't be just Apple's responsibility to have parental controls because there can be 3rd party apps that control what parts and how long kids can use phones
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Mar 6
2020 Emma Wills 2020 Emma Wills (Mar 06 2020 10:30PM) : I wonder what the stats are for smartphone addiction in adolescence?
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Mar 8
Kathryn Vargas Kathryn Vargas (Mar 08 2020 5:10AM) : While Apple is a giant in technological developments, it is not only up to this company to implement or develop new and improved parental controls.
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On Monday, New York-based Jana Partners LLC and the California State Teachers' Retirement System wrote a letter to Apple expressing concerns the impact smartphones and social media can have on kids.

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"We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using your products in an optimal manner," a portion of the letter reads.

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Mar 6
Amaia Horyna Amaia Horyna (Mar 06 2020 7:41PM) : Parental options for controls [Edited] more

I agree that there should be more options for parents to monitor child smartphone usage and exposure, however, what controls are parents wanting? There have been little mentions to examples of the types of controls parents want. they have only mentioned that they want something more.

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Mar 9
2020 Hannah Gose 2020 Hannah Gose (Mar 09 2020 3:19AM) : I Agree... These apps could have the potential to be helpful, but depending upon the applications purpose they could also cause problems in the family as well.
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Mar 6
2020 Emmy Darling 2020 Emmy Darling (Mar 06 2020 7:42PM) : Kids must realize these controls are not overbearing but a protection of their mind, confidence, and patience. We have control over how much chocolate to eat, tv to watch, videogames to play, and sleep to get so it only makes sense to have rules on phones
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Mar 6
2020 Kaitlyn Taylor 2020 Kaitlyn Taylor (Mar 06 2020 10:27PM) : I agree, but... more

I agree that certain tools should be offered to parents to ensure that their young children are being safe online, but I have a few questions about this idea. What types of tools do they want? What do they think will be good enough to keep their children safer online?

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Mar 9
Viviana Garcia Viviana Garcia (Mar 09 2020 5:58PM) : Steps like these should be taken to ensure that kids are not being affected mentally. I wonder what kind of controls Apple will allow parents moderated and how kids will react to having their own screen time monitored
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In a statement Tuesday, Apple defended parental controls already available on its devices but also noted it has planned to introduce tools to make them "even more robust."

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Mar 6
2020 Samuel Huntsman 2020 Samuel Huntsman (Mar 06 2020 10:28PM) : I don't personally have any experience with this because I was old enough to know how to use my phone when I first got an iPhone, but its definitely very important for young kids who will live their whole lives connected to a phone.
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"Apple has always looked out for kids, and we work hard to create powerful products that inspire, entertain and educate children while also helping parents protect them online," their statement reads. "We lead the industry by offering intuitive parental controls built right into the operating system." The iPhone maker isn't saying when those controls will roll out.

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Mar 6
2020 Natalie Risse 2020 Natalie Risse (Mar 06 2020 7:42PM) : Parents should have control of what their kids do on their phones. Apple does have a lot of power when it comes to fixing the wide range of things on phones. Maybe also create a kid setting on the phone so that certain things are automatically blocked. more

Phones are hard to control so there does need to be more options for control.

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Mar 6
2020 Isabella DiNardo 2020 Isabella DiNardo (Mar 06 2020 7:44PM) : Since the constant use of phones can deteriorate mental health for growing children and adolescents, I agree with this movement to create limits and control regarding phone use among kids.
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Mar 6
2020 Abbey Storms 2020 Abbey Storms (Mar 06 2020 10:39PM) : Establishing more strict parental controls is important especially for younger children who have cellphones because they don't need to be exposed to the harmful sides of the internet at such a young age.
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Mar 6
2020 Alexander Nuntapreda 2020 Alexander Nuntapreda (Mar 06 2020 4:23AM) : Parental controls seem like a relatively viable option for parent's who wish to keep their child from certain things. Perhaps school could have parents set restrictions limiting use at school?
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The investor letter made several proposals for Apple to consider, including establishing an expert committee, offering Apple's vast information to researchers and enhancing mobile device software so parents have more options to protect their children's health.

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Mar 9
erica Strand erica Strand (Mar 09 2020 9:28PM) : Parents often times do not know much more about technology than their kids and it may be hard to implement more detailed controls without just using binary. As is, parents often times need help from students to use technology.
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(c) USA TODAY, 2018

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DMU Timestamp: February 03, 2020 23:30

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Mar 31
Jame James Cullen Jame James Cullen (Mar 31 2024 3:08PM) : valuable information [Edited] more

Thank you so much for posting it. The info and comments are fascinating. I think that parental control is important, but it’s also important to talk with kids and tell them how dangerous the internet can be. Even if you have that parental control, kids still can get full access through other gadgets. Even if you’re an adult, you still need to be careful when you use the internet and take care of your safety. Here is one interesting article https://setapp.com/how-to/delete-incognito-history I found recently, and there I read about the incognito mode and found out that the history there can also be deleted. I had no idea, but it can be a good thing to do. I also read somewhere else about the importance of using such a mode and of VPN, so it’s all good for our safety.

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