Learning Objective: Determine an author's point of view or purpose in a text in which the rhetoric is particularly effective; Analyze how an author's style and content effectively contributes to the power, persuasiveness, or beauty of the text (11RI6)

Task:  Henry and Franklin’s speeches employee many rhetorical devices that serve to emphasize key points, make speeches memorable, and move listener’s emotions.  Similar to the techniques orators like Henry and Franklin used in their persuasive speeches, advertisers also use rhetorical techniques to sway their audience.  Working with a partner, analyze how the author uses techniques in a political advertisement to sway viewers. 

1. Research a national election from the past and the effect of advertising on the outcome.  Locate an ad used in the campaign.  (Organizations, such as the American Museum of the Moving Image maintain archives of ads.)   With your partner, watch the ad and evaluate it using the Evaluation Form for a Political Ad.  Write an objective summary of your findings to share in a class discussion on NowComment.  Objective summaries should be one paragraph in length, free of biases and grammatical errors.  Use the Evaluation Form for a Political Ad to assist in writing the summary.  One member from the team will post the ad and summary on  NowComment to share with classmates.  Due by March 19, 2021 at 11:59 PM   

2. Each group will provide feedback using the 3 A’s (Add, Analyze, Apply) in the response based on reviewing and evaluating two group’s advertisements and objective summaries.  Each response should be one paragraph in length.  Due by March 26, 2021 at 11:59 PM

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