DD Ideas
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• “viewers can hear” vs. “viewers can listen to” — which better captures the mood/intent of the experience you’re trying to create?

• to me, seems like it will be slightly easier for readers to immediately understand if you first tell them what they will experience (hearing/listening to the person while seeing the photo) and then say that that experience will transport them to a moment in time, vs. saying transport to that moment in time and then explaining what you mean by that (how it transports them).

• own voice and in own words — I tried to put these together in one clause vs. be in two separate parts of sentence

• it seemed significant to me to communicate that viewers will be getting a really deep immersion into the moment, 3 minutes or so is a lot of information and context and emotion. My assumption, until you explained the project in more detail, was that maybe the featured person would be saying just a sentence or two or three; it didn’t occur to me that it might be such a deep communication, and I think that’s worth communicating explicitly somehow. I said “in detail” vs. “roughly 3 minutes” because I didn’t know how much variation there was in length between the various recordings.

With the aid of a QR code, viewers will be transported to that exact moment as they hear the voice of the person featured in the displayed photo describing the experience in their own words. [original]

With the aid of each photo’s QR code, viewers will be transported to the exact moment that photo was taken as they listen to the person featured in that photo describing in detail, in their own voice and their own words, what they were experiencing. [alternate 1]

With the aid of a QR code, viewers can listen to the person featured in each photo describe [in detail] what they were experiencing, in their own [voices and] words, thereby transporting the viewer to that moment in time. [Alt1]

With the aid of each photo’s QR code, viewers will be transported to the exact moment that photo was taken as they listen to the person featured in that photo describing in detail, in their own voice and their own words, what they were experiencing. [Alt2]

If you want to retain the repeated title/subtitle, a couple thoughts:

1. Font size isn’t different enough to my eye to differentiate this title/subtitle enough from the regular/“body” text below. IF italics is used here it’s pretty subtle in this font.

2. Off to left it’s all CAPS, not here… that fools me at first into not recognizing this text as the title/subtitle.

3. Off to left no colon is used after title, here it is… intentional?