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40 Brand Logos With Hidden Messages, Starting With the Most Famous One How many of them can you spot?

Author: Ted Nudd for AdWeek

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You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only logo with a "hidden message."

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British plastic card maker Oomph has collected 40 such logos—check them out below. Amazon, Unilever and the Tour de France are particularly cool. How many of these sneaky messages would you have spotted without the help?

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Note on the BMW logo: There is some debate about that one.

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Feb 22
Zakelle Brown (Feb 22 2016 12:36PM) : the logo i choose was fedex the colors is purple and orange. more

i choose this because i have heard of the word fedex before.

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Feb 22
Zakelle Brown (Feb 22 2016 12:38PM) : i choose amazon.com the colors is black and orange. more

i choose this logo because i have heard of this company before.

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Feb 22
Zakelle Brown (Feb 22 2016 12:39PM) : i choose lg the colors id purple and gray. more

i choose this company because i have heard of this company of phones before.

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Mar 16
Anthony Ruiz (Mar 16 2016 10:07AM) : I choose this company because they make good cars. more

BMW is a company that makes their cars and sells them to other people around the u.s, Their cars price rang is around between 30,00 to 28,00 depending how old it is.

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Mar 16
Anthony Ruiz (Mar 16 2016 10:11AM) : I have chosen this company because they make awesome chocolates. more

Hershey’s Kisses is a cool company that makes their chocolate bar into small little trees called “Kisses”

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DMU Timestamp: August 07, 2015 01:06

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