Document: Invite

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C-Ville Weekly Sabroso Sponsor Ad -- Draft 1 proof

DMU Timestamp: July 04, 2024 18:21

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Jul 5

Maria Garlock Maria Garlock (Jul 05 2024 7:46PM) : Is there any way we could make the date all caps for emphasis?

Jul 7

Dan Doernberg Dan Doernberg (Jul 07 2024 1:37PM) : Maria--- Save the Date stands out more than actual date, 2 key things are the actual date and name of Event!!

Sponsor headline pitch 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 12:06PM) : usually good to avoid framing a question in a way that might yield an answer you don't like!! And here we ask question before we have even started trying to persuade them! more

My input to them was:
“Your Organization could be a Sabroso Sponsor!”

I like that better (draws them in to find out what’s involved), but maybe there are better headlines!?

Jul 5

Maria Garlock Maria Garlock (Jul 05 2024 7:54PM) : Could we change this font to be the same as the others?

Jul 6

Dan Doernberg Dan Doernberg (Jul 06 2024 10:29AM) : I didn't catch that... I'll ask. It's different from all other fonts (including Sin Barreras logo font) [Edited]

List of Sponsorship options 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 12:09PM) : Visually the flush right orientation may look cleaner, but it makes the list hard to read... and red arrows at left don't stand out well to my eye against the dark blue background (and what is their function??). more

Improvement ideas??

Jul 5

Maria Garlock Maria Garlock (Jul 05 2024 7:53PM) : What purpose do the red arrows serve? I recommend we remove them since we aren’t using them elsewhere and this is a very informative bubble.

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 7:58PM) : what do you think of regular flush left bullets (like a test document) within the that circle (whatever the final color), I think that would make it easier to read but I’m no expert.

QR code 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 12:15PM) : It's in the red area that's mostly general info about Sin Barreras, so at a glance (all most readers will give this ad!) my eye would assume it's where I'd go to get info about the organization, NOT about the event! more

Maria, any graphics tricks or layout tweaks to avoid this?

Jul 6

Maria Garlock Maria Garlock (Jul 06 2024 9:10PM) : I suggest maybe simply having 'SCAN FOR MORE INFO' and keeping the QR code here

Jul 6

Maria Garlock Maria Garlock (Jul 06 2024 9:12PM) : OR making the "Sin Barreras" + body text and logo condensed more to fill the entire bottom line, making the shape narrower, and aligning the QR code right below the 'purchase your tickets' in the left column body text. [Edited]

About Sin Barreras 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 12:19PM) : Nice to give Sin Barreras a plug, but I don't want to give it this much space/emphasis. more

1. More important to use space to either push Sabroso or just have more white space to entire readers to want to read it (dense packed text and graphics are work for the brain to unpack and people avoid doing that work!). 2. Dark Blue text on red background is a little hard to read… not too bad, but is there another background color that would work well?

Jul 5

Maria Garlock Maria Garlock (Jul 05 2024 7:49PM) : I agree the should be a darker color or the background be a lighter color for more clarity.

Jul 5

Maria Garlock Maria Garlock (Jul 05 2024 7:49PM) : Is there any way we could get the body text right aligned instead of centered?

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 7:58PM) : I missed that, I definitely agree.

End of Sentence 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 12:19PM) : Missing a period.

Music vs. Live Music 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 12:20PM) : I've been using phrase "Live music" more recently, what do you guys think?

Learn about cultural heritage etc. 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 12:24PM) : A worthy goal of Sabroso, but I'm wondering if right subject matter for an ad... first part is a little more grabby to the average person (music and food and fun), not sure "learn about your neighbors" will be so effective in motivating them to attend. [Edited] more

I definitely understand that the multicultural understanding and appreciation are big points of Sabroso, but am thinking that happens once we’ve persuaded them to come experience it… and am asking if this sentence in this context is very powerful in persuading them to come!??

What else could we say here?

Sabroso name 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 3:04PM) : Should be "Cville Sabroso"

descriptive phrase about our services 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 3:05PM) : Let's delete this last clause (but not URL at end) so we have more white space or room for other things related to Sabroso. [Edited] more

If there is less general Sin Barreras info here, we can maybe keep this area (currently red) to just the left half of the page, and the QR code background color can be changed to be the same color (currently dark blue) as the other Cville Sabroso info.

First Paragraph 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 3:12PM) : Rethinking whether Ting Pavilion should be the lead idea phrase here. [Edited] more

How about:
Cville Sabroso 2024 will be 9 hours of nonstop live music and dancing, twice as many food and artisan vendors as ever before… twice as much fun, and now at Ting Pavilion!

Resolution of Graphics 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 3:16PM) : Andrea, do you know if we have higher res graphics of the logo and flags and other artwork? This looks low-res for print purposes.

Date formatting 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 8:03PM) : Maria suggests ALL CAPS for Month

Jul 6

Maria Garlock Maria Garlock (Jul 06 2024 9:05PM) : Could we also center/align the date to the title of Cville Sabroso?

QR code + text 0

Jul 6

Dan Doernberg Dan Doernberg (Jul 06 2024 10:56AM) : maybe QR code could be a little smaller (not sure if that's a good idea) so just 1 line of text fits above it, maybe "Tickets and info at:"

email and phone# 0

Jul 6

Dan Doernberg Dan Doernberg (Jul 06 2024 10:58AM) : maybe italicize instead of underlining?? Maria would lean toward not underlining (since not acting as links) [Edited]

Jul 6

Maria Garlock Maria Garlock (Jul 06 2024 9:08PM) : Is there any way we could make this 'circle' a square with rounded corners(the same shape as the rectangle below with sin barreras info.)? more

There seems to be a lot of good info here, but it is slightly hard to read since the email/contact info is so close to the ‘for more info’. just a thought :)

Food Service 0

Jul 6

Dan Doernberg Dan Doernberg (Jul 06 2024 11:53AM) : remove "with food service"

Bolding of part of Sponsorship headline 0

Jul 7

Dan Doernberg Dan Doernberg (Jul 07 2024 1:45PM) : Intentional??

Save the Date 0

Jul 7

Dan Doernberg Dan Doernberg (Jul 07 2024 1:59PM) : Any way to also work in "Reserva la Fecha"? maybe banner-ish shape could be arrow pointing to date, or wrap like leaf.

General Document Comments 0

Jul 5

Dan Doernberg Dan Doernberg (Jul 05 2024 3:19PM) : This Draft #1 has no Spanish anywhere, but this is already pretty full... does anyone see a good way (without making ad looked cramped) to work in even 1 Spanish phrase as a design element (small graphic?)? more

“Reserva la fecha” or “Te veré allí” or even just “fiesta”

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