__1. graphically striking/interesting to get attention (of course!)

__2. MAIN TARGET AUDIENCE — young adults looking for a party (18-35 demographic, just to make up something??) 9 hours of Latin music and dancing and food and beer should be fun, yes!!?!.

Attached is the 60-second radio ad with the vibe I think we’d like to capture. Video of the headline act whose music is in the radio ad is La Maquina de El Salvador, video is https://www.youtube.com/watch?v=otbLXQvkFzA )

__3. Target Audience #2 — families with kids (Kids Zone with free craft projects for younger kids and face painting with optional $1 donation)

__4. NOT a big goal of ad, but just in case helpful for any reason I’m also including our first-ever Tshirt design (we’ll be selling white Tshirts with the design at the show).

Biggest Challenge: because we’re at Ting Pavilion this year (very expensive to rent), we have to charge admission which we’ve never done before: Adults 18+ pay only $10 a ticket, teens 12-17 $5, and kids free (not too expensive for 9 hours ofentertainment we think). We want to acknowledge/disclose that there is a charge, but probably we don’t need to specify exact ticket costs, they can find that out when go to our website (QR code and URL link both to be provided).

1:00 Opening
1:25 Casa de la cultura Peru (Peru)
1:45 Victoria Bracho (Venezuela)
2:00 Raices Ecuatorianas (Ecuador)
2:30 Panamanian Traditional (Panama)
3:05 Tahuantinsuyo (Peru)
4:00 Tradiciones Bolivianas (Bolivia)
4:35 Raices Ecuatorianas (Ecuador)
4:55 Villa Sabrosa (Mexico)
5:25 Foreign Playerz (Social Dancing)
5:50 Atrapado Musical (Mexico)
7:05 Kids Parade of Flags
7:40 La Maquina (El Savador)