If better reviewing is to emerge, it seems to me it will be the editors who make it happen.
The editor has the final say in the final product that goes to the publisher, so calling them a connecting point between reviewer and publisher is true.
Editors hold all the control over who does the review, the length of the review, and how the final version of the review appears. For better reviewing to happen, editors need to pay closer attention to the factual aspect of the review, an element that can be ignored in reviewers who rely on opinion and shock value.
accordingly.
an emphasis on review writing and place a value on it in their publication. Also assigning writers who are passionate about the book they are reviewing is important and will show in the review.
Editors are responsible for everything short of writing the reviews themselves. If editors are restrictive, as they tend to be, there is only so much quality content that can emerge from their reviewers. In order for better reviewing to emerge, editors must be more open to new ideas and techniques, or else potentially game-changing content will continue to be stifled.
I imagine reviewers putting little stickie notes of this quote on their bathroom mirrors for daily inspiration.
Yes the reviewer needs direction and encouragement from the editor but a good editor is also the reviewers best critic. Good advice and critiques should also come from the editor.
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