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I’m the head/founder of Fairness.com LLC. We really hope you … (more)
Dan D(Sep 05 2024 10:30AM):
I told C-Ville Weekly that young adults 18-35 looking for parties was our primary audience for this ad, so I would put Beer Garden here (swap placement).... add word "Free" to Kids Zone
[Edited]
Andrea J(Sep 12 2024 1:36AM):
I like your idea of starting with kids free but we should keep the pricing with Fanny's concern that we haven't been very public with it.
Andrea J(Sep 12 2024 1:39AM):
I get why they included to Fanny's point that people don't go to our FB or read all of our advertising. The picture is a quick reference of location. Maybe remove the Ting Pavilion Text?
[Edited]
Maria G(Sep 12 2024 9:41AM):
I actually recommend switching the text with the maquina performers picture, condense the info and making that text bulleted
I’m the head/founder of Fairness.com LLC. We really hope you … (more)
Dan D(Sep 12 2024 9:46AM):
I don't find the QR code graphic for the Cville Sabroso Facebook page, did we have one? The one used in the C-Ville Weekly ad is not working now, says "QR code Campaign has been disabled for some reason".
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I’m getting a similar message when I look at an older QR code; did we use a free QR code generator whose QR codes expire quickly???
I’m the head/founder of Fairness.com LLC. We really hope you … (more)
Dan D(Sep 05 2024 10:41AM):
My initial explanation of goals to C-Ville Weekly:
[Edited]more
__1. graphically striking/interesting to get attention (of course!)
__2. MAINTARGETAUDIENCE — young adults looking for a party (18-35 demographic, just to make up something??) 9 hours of Latin music and dancing and food and beer should be fun, yes!!?!.
Attached is the 60-second radio ad with the vibe I think we’d like to capture. Video of the headline act whose music is in the radio ad is La Maquina de El Salvador, video is https://www.youtube.com/watch?v=otbLXQvkFzA )
__3. Target Audience #2 — families with kids (Kids Zone with free craft projects for younger kids and face painting with optional $1 donation)
__4. NOT a big goal of ad, but just in case helpful for any reason I’m also including our first-ever Tshirt design (we’ll be selling white Tshirts with the design at the show).
Biggest Challenge: because we’re at Ting Pavilion this year (very expensive to rent), we have to charge admission which we’ve never done before: Adults 18+ pay only $10 a ticket, teens 12-17 $5, and kids free (not too expensive for 9 hours ofentertainment we think). We want to acknowledge/disclose that there is a charge, but probably we don’t need to specify exact ticket costs, they can find that out when go to our website (QR code and URL link both to be provided).
Andrea J(Sep 12 2024 1:45AM):
If you thought there was too much text before why would we add the lineup here? or maybe add line up and a couple bullet points of what they would get?
[Edited]
Andrea J(Sep 12 2024 1:46AM):
No we have too many and if you thought too much text before we would just open the door to criticism that we mentioned some and not others.
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design was great as standalone piece, but when we have a lot more to convey….
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If we do give prices, start with Kids free and go from there to Teens to Adults!?
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Not sure how to handle this…
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Whoever generates it should wait to see final design to we can pick a color that looks good (likely something more interesting than black!??)
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I’m getting a similar message when I look at an older QR code; did we use a free QR code generator whose QR codes expire quickly???
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I’m the head/founder of Fairness.com LLC. We really hope you … (more)
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__1. graphically striking/interesting to get attention (of course!)
__2. MAIN TARGET AUDIENCE — young adults looking for a party (18-35 demographic, just to make up something??) 9 hours of Latin music and dancing and food and beer should be fun, yes!!?!.
Attached is the 60-second radio ad with the vibe I think we’d like to capture. Video of the headline act whose music is in the radio ad is La Maquina de El Salvador, video is https://www.youtube.com/watch?v=otbLXQvkFzA )
__3. Target Audience #2 — families with kids (Kids Zone with free craft projects for younger kids and face painting with optional $1 donation)
__4. NOT a big goal of ad, but just in case helpful for any reason I’m also including our first-ever Tshirt design (we’ll be selling white Tshirts with the design at the show).
Biggest Challenge: because we’re at Ting Pavilion this year (very expensive to rent), we have to charge admission which we’ve never done before: Adults 18+ pay only $10 a ticket, teens 12-17 $5, and kids free (not too expensive for 9 hours ofentertainment we think). We want to acknowledge/disclose that there is a charge, but probably we don’t need to specify exact ticket costs, they can find that out when go to our website (QR code and URL link both to be provided).
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1:00 Opening
1:25 Casa de la cultura Peru (Peru)
1:45 Victoria Bracho (Venezuela)
2:00 Raices Ecuatorianas (Ecuador)
2:30 Panamanian Traditional (Panama)
3:05 Tahuantinsuyo (Peru)
4:00 Tradiciones Bolivianas (Bolivia)
4:35 Raices Ecuatorianas (Ecuador)
4:55 Villa Sabrosa (Mexico)
5:25 Foreign Playerz (Social Dancing)
5:50 Atrapado Musical (Mexico)
7:05 Kids Parade of Flags
7:40 La Maquina (El Savador)
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